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Masters in Digital Marketing

Course Overview

The Masters in Digital Marketing program is designed to provide you with advanced knowledge and practical expertise in every aspect of digital marketing. This course covers everything from foundational skills like SEO and SMM to specialized domains such as Performance Marketing, Video Marketing, and Prompt Engineering. With over 180 hours of training and 28 live projects, you’ll gain real-world experience to confidently navigate the fast-paced digital marketing world.

What You Will Learn

1. Introduction to Digital Marketing

Grasp the core principles and evolving trends shaping the digital marketing landscape.

2. Web Development in WordPress

Build and optimize responsive websites to support your marketing strategies.

3. Search Engine Optimization (SEO)

Learn techniques to improve search rankings and drive organic traffic

4. Social Media Marketing (SMM)

Master campaign creation and audience engagement across platforms.

5. Search Engine Marketing (SEM)

Utilize paid advertising to maximize ROI and drive targeted traffic.

6. E-Commerce & Digital Strategy

Develop robust strategies tailored to online business and e-commerce platforms.

7. AI in Digital Marketing

Integrate AI-driven automation and predictive analytics into your campaigns.

8. Conversion Rate Optimization (CRO)

Optimize campaigns to convert visitors into loyal customers.

9. Performance Marketing & Analytics

Learn to analyze campaign performance and adjust strategies for better outcomes.

10. Retargeting and Remarketing

Discover how to re-engage potential customers and boost conversions.

11. Email Marketing

Craft compelling emails that drive engagement and conversions

12. Content Marketing

Build impactful content strategies for blogs, social media, and websites.

13. Video & Visual Marketing

Create and optimize video content for platforms like YouTube and Instagram

14. Prompt Engineering Essentials

Gain expertise in using AI tools to streamline various business tasks:

Prompt Engineering for Education Web Development with Prompts

Skills You Gain

Elevate your expertise with essential skills through this Prompt Engineering Certification Course:

Advanced AI Tool Proficiency

Problem-Solving and Decision-Making Skills

Optimization Techniques for AI Outputs

Data-Driven Strategy Formulation

Ethical and Responsible AI Usage

Why Choose NSIM Education for the Prompt Engineering Certification Course?

Industry Expert Faculty

Flexible Learning Options

10+ AI Tools Covered

10+ Live Projects

100% Practical Training

Mock Interview Sessions

Personality Development Workshops

Group Discussions for Skill Building

Job and Industry Growth

With the growing adoption of AI across industries, prompt engineering has become a crucial skill. The demand for prompt engineers and AI specialists is skyrocketing, with thousands of opportunities available globally. The AI industry is expected to grow at a CAGR of 37.3%, presenting immense opportunities for career growth in the coming years.

Career Opportunities

With a Prompt Engineering Certification, you can explore diverse career paths, including:

AI Prompt Engineer
AI Specialist
Chatbot Developer
AI Content Strategist
Data Analyst
Machine Learning Operations Manager

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Masters In Digital Marketing

Introduction to Digital Marketing

Overview of Digital Marketing
Importance of Digital Marketing in today’s business landscape Career opportunities
Key components: SEO, SEM, SMM, Content Marketing, Analytics

Web Development in WordPress

Introduction to WordPress
Basics of WordPress (5 Hours)
Installing and setting up WordPress
Understanding themes and plugins
Key components: Pages, Posts, and Widgets
Customizing themes and creating layouts
Adding media (images, videos)
Creating menus, navigation, and footers
Regular backups, updates, and performance optimization
Implementing SSL and website security best practices

Search Engine Optimization (SEO)

Introduction to SEO and Ranking Factors
Basics of how search engines work (5 Hours)
On-page vs. off-page SEO
Importance of keywords and keyword research
On-Page Optimization
Title tags, Meta descriptions, and header tags (5 Hours)
URL structure and internal linking
Mobile-friendly and responsive design
Off-Page SEO & Link Building
Building backlinks and domain authority (5 Hours)
Guest posting, influencer outreach
Local SEO optimization
Technical SEO
Website speed, XML sitemaps, robots.txt (5 Hours)
Using Google Search Console and Google Analytics
Crawling and indexing issues

Search Engine Marketing (SEM)

Introduction to Google Ads
Basics of Google Ads and AdWords ecosystem
Search, Display, Video, Pmax, Demand Gen, Maps campaigns
Keyword Research and Bid Strategy
Keyword Planner and research tools
Understanding bidding strategies (CPC, CPM, CPA)
Creating Effective Ad Campaigns
Writing ad copy and selecting creatives
Campaign tracking and performance measurement SEM Campaign
Optimization
A/B testing for ads
Retargeting and optimizing campaigns based on data

AI in Digital Marketing

AI and Automation Tools
Overview of AI in marketing
Chatbots, personalized marketing, and automation tools
AI-powered SEO and SEM Tools
Using AI for keyword research, content generation
AI in Google Ads bidding and optimization
Predictive Analytics in Marketing
How AI can predict trends, customer behavior, and personalization
AI-driven tools for email marketing and social media

Conversion Rate Optimization (CRO)

Introduction to CRO
What is CRO and why is it important?
Understanding user behaviour and User experience
Techniques for Improving Conversions
Analyzing heatmaps, click maps, and user flows
Optimizing Landing Pages
Best practices for landing page design and user experience
Writing compelling CTAs and improving page load times

Performance Marketing & Analytics

Introduction to Performance Marketing: Paid Search, Display Advertising
Key Metrics: CPC, CPM, CPA, CTR
Analytics for Measuring Campaign Performance

Retargeting and Remarketing

Difference Between Retargeting and Remarketing
Audience Segmentation for Remarketing Campaigns
Tracking Customer Behaviors and Optimizing Ad Spend

Email Marketing

Building Email Lists and Segmentation
Crafting Effective Email Campaigns
Analyzing Email Campaign Results

Email Marketing

Building Email Lists and Segmentation
Crafting Effective Email Campaigns
Analyzing Email Campaign Results

Content Marketing

Importance of Content in Integrated Marketing
Creating and Distributing Valuable Content,
Poster Design, Meme Marketing, Banner Design, Brochure Design, Logo Design

Video & Visual Marketing

Role of Video in Modern Marketing
Basics of Video Creation and Editing, Photography
Leveraging YouTube and Short-form Video Platforms

Overview of AI Tools for Prompt Engineering

Introduction to AI Tools: OpenAI, Gemini AI , etc.
How do these tools handle language models
Overview of their interfaces and key features
Exploring AI tools and writing basic prompts

Prompt Engineering for Education and Learning Tools

Using prompts to generate lesson plans and quizzes
Personalized learning using AI prompts
Lab: Designing educational content and assessments with prompts

Prompt Engineering for Web Development

Using prompts to generate lesson plans and quizzes
Personalized learning using AI prompts
Lab: Designing educational content and assessments with prompts

Prompt Engineering for PowerPoint

Prompts to automatically generate PowerPoint presentations
Crafting slides with AI assistance (content, design, flow)

Prompt Engineering for Video Creation

Key Concepts of Content Marketing, Content Strategy
Development, Types of Content and Their Uses, Creating
Key Concepts of Content Marketing, Content Strategy
Development, Types of Content and Their Uses, Creating
Engaging Content, Content Distribution and Promotion
Measuring Content Marketing Success, Content Marketing Trends and Best Practices

Advanced Techniques in Prompt Engineering

Multi-step prompts and chained responses
Controlling output length, tone, and style
Contextual prompts for better accuracy

For General Students:

10+2, Graduate, or Postgraduate in any discipline with a strong motivation to upskill in Digital Media.

For Working Professionals:

Full-time employees aiming to transition into Digital Marketing or enhance their existing skills.

For Business Owners & Freelancers:

Entrepreneurs or freelancers seeking to connect with clients and boost conversions through Digital Media strategies.

Digital Marketing Tools & Technologies You'll Learn

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What Sets Our Masters in Digital Marketing Program Apart
From Other Digital Marketing Courses?

Globally Recognized Certifications

Earn globally recognized certifications with our Masters in Digital Marketing program. Boost your employability and showcase your expertise with prestigious digital certifications.

Advanced Industry Insights

Our comprehensive Masters program provides advanced insights into strategies like AI in marketing, advanced SEO, data analytics, content strategy, and social media advertising trends to help you stay ahead of the curve.

Pathway to Advanced Qualifications

Join our Masters in Digital Marketing program and explore opportunities to upgrade to our Advanced Diploma in Digital Marketing or other advanced specialization courses based on your career growth.

Our Recruiters.

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What Digital Marketing Roles will you get placed in?

Digital Media Marketing

Performance Marketing Analyst
Digital Marketing Analyst
Marketing Associate
Category Management
Account Manager
SEO Analyst

Content & Social Media Management

Social Media Specialist
Creative Writing & Content Marketing
Influencer Marketing Specialist
Brand Associate
ORM Specialist