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Course Details

Mastery in Modern Advertising

Course Overview

The Mastery in Modern Advertising program is tailored for aspiring marketers and advertisers who aim to lead in the competitive world of modern marketing. Covering topics from integrated marketing to video advertising and influencer marketing, this course combines theory, practical projects, and real-world applications. With AI-powered tools and data-driven strategies, you'll learn to design, execute, and optimize high-performance ad campaigns.

What You Will Learn

1. Introduction to Integrated Marketing

Start with the basics of AI, types of models, and the importance of effective prompts.

2. PR Marketing

Learn to build and maintain a positive public image for brands through strategic campaigns.

3. Influencer Marketing

Discover how to leverage influencers for brand growth and audience engagement.

4. Social Media Marketing

Master the art of creating engaging campaigns across platforms like Facebook, Instagram, and LinkedIn.

5. Ad Copy Writing

Craft persuasive ad copy that captures attention and drives conversions.

6. Performance Marketing & Analytics

Learn to measure ad effectiveness, analyze data, and improve ROI.

7. Retargeting and Remarketing

Understand strategies to re-engage audiences and increase conversions.

8. Email Marketing

Create impactful email campaigns that build relationships and drive results.

9. Content Marketing

Plan and execute content strategies that align with advertising goals.

10. Video & Visual Marketing

Learn to produce and optimize video content for high-impact advertising.

11. Final Project & Presentation

Apply your knowledge to a capstone project, presenting a comprehensive advertising strategy.

Skills You Gain

• Expertise in creating integrated marketing campaigns.

• Proficiency in social media, email, and influencer marketing.

• Advanced skills in performance marketing and analytics.

• Ad copywriting and video content creation techniques.

• Retargeting and remarketing strategies for better conversions.

Why Choose NSIM Education?

Expert-Led Training: Learn from industry professionals with real-world advertising experience.

Practical Learning: Work on 12+ live ad campaigns for hands-on expertise.

AI-Powered Tools: Gain mastery of 20+ marketing tools shaping the future of advertising.

Comprehensive Curriculum: Covering modern strategies and traditional principles.

Mock Interviews: Be job-ready with personalized interview preparation.

Certifications that Matter: Earn credentials recognized by top companies.

Career Opportunities

Advertising Strategist
Social Media Advertising Expert
Content and Video Marketing Specialist
Influencer Marketing Manager
Performance Marketing Analyst
PR and Brand Manager

Mastery in Modern Advertising: Integrated Marketing Essentials

Introduction to Integrated Marketing

Overview of Integrated Marketing Concepts
Importance of Consistent Messaging Across Channels
Understanding Customer Journey & Buyer Personas

PR Marketing

Essentials of PR in Marketing: Building Brand Image
Key PR Channels: Press Releases, Events, Media Relations
Crisis Management & Brand Reputation

Influencer Marketing

Role of Influencers in Modern Advertising
Identifying and Collaborating with Influencers
Calculating ROI in Influencer Marketing

Social Media Marketing

Core Social Platforms: Strategy and Demographics
Organic vs. Paid Social Media Strategies
Measuring Social Media Success: KPIs & Analytics, Campaign
Management, Campaign Creation

Ad Copy Writing

Essentials of Effective Ad Copy
Understanding Brand Tone and Messaging
Writing for Different Platforms: Social Media, Google Ads, Display Ads

Performance Marketing & Analytics

Introduction to Performance Marketing: Paid Search, Display
Advertising
Key Metrics: CPC, CPM, CPA, CTR
Analytics for Measuring Campaign Performance

Retargeting and Remarketing

Difference Between Retargeting and Remarketing
Audience Segmentation for Remarketing Campaigns
Tracking Customer Behaviors and Optimizing Ad Spend

Email Marketing

Building Email Lists and Segmentation
Crafting Effective Email Campaigns
Analyzing Email Campaign Results

Email Marketing

Importance of Content in Integrated Marketing
Creating and Distributing Valuable Content,
Poster Design, Meme Marketing, Banner Design, Brochure Design,
Logo Design

Video & Visual Marketing

Role of Video in Modern Marketing
Basics of Video Creation and Editing, Photography
Leveraging YouTube and Short-form Video Platforms

Final Project & Presentation

Developing a Comprehensive Integrated Marketing Campaign
Basics of Video Creation and Editing, Photography
Presentation and Peer Review of Campaigns

For General Students:

10+2, Graduate, or Postgraduate in any discipline with a strong motivation to upskill in Digital Media.

For Working Professionals:

Full-time employees aiming to transition into Digital Marketing or enhance their existing skills.

For Business Owners & Freelancers:

Entrepreneurs or freelancers seeking to connect with clients and boost conversions through Digital Media strategies.

Modern Advertising Tools & Technologies You'll Learn

What Makes This NSIM Course Different
From Every Other Advertisement Mastery Course?

Industry Certifications

Gain certifications recognized by the industry to boost your resume and establish credibility in the digital marketing domain.

Advanced Content Marketing

Master advanced content marketing strategies and tactics that are in high demand across industries today.

Upgrade to Diploma

Start with this Certificate Course and easily upgrade to our Diploma or Advanced Diploma courses to deepen your expertise.

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What Modern Advertising Roles will you get placed in?

Creative Advertising and Campaign Management

Advertising Campaign Manager
Creative Strategist
Media Planner
Digital Advertising Specialist
Content Advertising Consultant
Brand Marketing Associate

Performance and Data-Driven Advertising

Performance Marketing Analyst
Ad Optimization Specialist
Programmatic Advertising Expert
Social Media Ads Manager
Marketing Data Analyst